We are fashion industry veterans dead set on building a successful company with a clear vision to help women realize their full potential. We believe real beauty is not defined by age, body shape, or the color of her skin. It’s about being unapologetically herself, comfortable in her perfect imperfections. It’s her love of self that manifests into compassion for others. It’s about confidence, her willingness to put herself out there, to face challenges and take risks. When she falls, she picks herself up, dusts off her well-lived Famolares and moves on. That spirit lives in all of us within our community of strong women committed to making waves.

We understand what it means to be a woman and do our best to nurture our team members, suppliers, and of course our customers. We treat people the way we want to be treated. We are a team of empowered women focused on spreading love and positivity in all we do. We try to do business in the most responsible way possible, making the most informed decisions with the information available to us. Sometimes, this can be more difficult than it sounds because there are a lot of “grey” issues to consider in the effort to be “green”. We work hard to find the perfect balance with every new idea and every decision we make. We are focused on keeping our carbon footprint to a bare minimum and work with suppliers and partners who share our values and care as much about people and the environment as we do. We are working on our B certification and hope to receive that soon. 

With 40 patents for footwear innovation, Famolares paved the way for many companies developing performance footwear. Nike and others cite Famolare patents as "prior art" in over 200 patent applications. Famolare had a big influence on our Southern California beach and fashion subculture youth. As young girls growing up in the 70's and 80's, many of us shared an identity that was somewhat wrapped in the positive energy and emerging female empowerment that surrounded the Famolare brand. Wearing Famolares made many of us feel like we could accomplish anything we set our minds to as we worked for causes to empower women, marched for miles to push for civil rights, support peace, and to protect the environment. Well today, 50 years later, not much has changed. The world needs us now more than ever to continue to make waves together. To the generations that follow us, though what you stand for is more important than what you stand in, if you're anything like your mom when she was your age, you'll appreciate walking on Famolare waves just like she did.





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